01ADRANT https://www.01-ad.com/ Advertising That Works Mon, 17 Oct 2022 02:26:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.01-ad.com/wp-content/uploads/2019/04/cropped-adm-icon-32x32.png 01ADRANT https://www.01-ad.com/ 32 32 Digital Marketing for Entrepreneurs The Ultimate Guide https://www.01-ad.com/articles/digital-marketing/digital-marketing-for-entrepreneurs-the-ultimate-guide/?utm_source=rss&utm_medium=rss&utm_campaign=digital-marketing-for-entrepreneurs-the-ultimate-guide Sun, 16 Oct 2022 10:27:00 +0000 https://www.01-ad.com/?p=646 Digital marketing trends are always changing and evolving with the times. We have seen a shift from traditional marketing to digital.. The key question is, how do businesses succeed in thid new landscape? Find out now.

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Digital marketing is one of the most powerful and cost-effective ways to promote your business in the online marketing space. The ultimate guide to digital marketing strategy provides you with all the information and insights you need to be successful in marketing your business online.

It will cover everything from basic digital marketing, including how it works and how to use it, to more advanced topics. Topics like what tools are best for certain tasks. We will also discuss content marketing, social media marketing, email marketing, and much more. .

What is Digital Marketing for Entrepreneurs?

Digital marketing is the process of using digital tools and techniques to market products or services. It is an umbrella term that encompasses everything from email marketing to search engine optimization.

It’s a must-have for any entrepreneur looking to make their products or services known in the online space or digital world.

Digital marketing can be divided into two main categories:

  1. Inbound Marketing – this type of marketing focuses on attracting customers through different channels, such as social media, blogs, podcasts, etc.
  2. Outbound Marketing – this type of marketing focuses on reaching out to potential customers through different channels, such as email campaigns and paid advertising.
digital-marketing

What are the 5 types of digital marketing?

Digital marketing uses various digital technologies to promote products and services online. Sometimes, it is also referred to as online marketing, e-marketing, or Internet marketing. Nevertheless, this popular marketing strategies can be divided into five main categories:

  1. Search engine optimization, SEO – the process of improving the visibility of your website or web pages in the search engines. It is often referred to as “natural”, “organic”, or “earned” results.
  2. Search engine advertising, SEA: – the use of paid advertising through search engines to drive traffic to websites.
  3. Social media marketing, SMM – is all about promoting a product or service on social media platforms and getting people to interact with it.
  4. Content Marketing – an act of creating and distributing content in order to attract an audience, build brand awareness, and drive conversion rates through the roof.
  5. Email marketing – another vital part of a company’s marketing strategy. With the help of an email marketing service, companies can reach their customers directly and build their customer base. Email marketing services are now very affordable. It provides a significant option for any business looking to grow their customer base.

These different digital marketing strategies can provide huge benefits advantages to your business. But the list is by no means limited to this five.

However, your successes and effectiveness with them are limited to what you hope to achieve from your digital marketing and how you intend apply them to meet your goal.

Digital Channels Strategy Changes and Here’s Why

Digital marketing is an indispensable tool for entrepreneurs and small businesses. It can help you build your brand, generate leads, and increase sales. But what’s changed in 2022?

Since 2018, digital marketing has became more sophisticated than ever before. Marketers are using channels like Instagram, Pinterest and Snapchat to reach their customers in new ways. And they’re also using digital tools like chatbots to provide customer service 24/7.

The digital marketing industry has changed a lot in the last year, and it’s about to change even more. We seen a huge shift in the way people buy products and services. This shift is due to the rise of e-commerce giants like Amazon, eBay, Apple etc.

These conglomerates have made it easier than ever for customers to buy products and services from their phones.

The digital marketing industry is also changing because of this shift – companies seek new ways of reaching their customers who are no longer using traditional marketing channels. For example, more and more people are using narrow casting rather than the traditional television or radio broadcast. With this changing landscape, you can no longer waiting for the audience to reach you but reaching out to them.

It is no longer just about social media, email marketing or SEO. In fact, the digital channel strategy of many companies have changed drastically because it is about developing a new mindset. They seek to reach out to new audiences online to gain trust.

The following are some reasons why this channel strategy has changed since 2018:

More people prefer to buy online rather than go to brick and mortar stores. This means that companies need to be available on all channels so that they can capture those customers readily available to buy online.

The rise of Instagram influencers and micro-influencers have made it more difficult for brands to get visibility on social media platforms.

Companies now having the ability to target customers by location and gender, which provides them with more opportunities for target and re-target their audience more than ever before.

In addition, many marketers are now using chatbots for customer service as well as lead generation because it is cheaper and faster than humans can do it. Even better, it doesn’t require any human intervention at all. This means there is no chance of human error either.

What are Successful Digital Marketing Strategies to Reach Your Goals?

One of the most important things to do when you are marketing your blog is to have a plan. This plan should include a strategy that you will use, as well as the goals that you want to achieve with this strategy.

Successful digital marketing strategies are not about doing more, but about being smarter and more efficient.

Digital marketing campaigns are a great way to reach your goals, whether you’re looking to sell more products or just get more traffic. These strategies will help you find success online.

A successful digital marketing strategy is one that provides the right mix of content, social media awareness, and SEO for your business. Digital marketing is an ever-changing landscape that requires businesses to be on their toes and stay up-to-date with the latest trends.

It is important to determine your goals before you start marketing your blog. You will need to know what type of readers you want to attract, the kind of content you want to publish and the channels you want to use.

There are many ways in which one can market their blog or services. But there are a few strategies that have proven successful for most bloggers and digital services providers. These strategies include:

  • SEO: keyword research and on-page optimization
  • Social Media Marketing: engagement with followers and influencers
  • Email Marketing:
  • Paid Advertising: YouTube Ads, Facebook Ads, Google Adwords, Twitter Ads etc.

All successful digital marketing campaigns, no matter the size, are built on a foundation of a well-designed strategy. Rightly so, you need to plan your campaign out in advance. Ensuring you have everything in place before you start your campaign.

Here are some of the most important elements to include in your strategy:

  • Define your goals – a well laid out goal is your road map. You need one for your journey.
  • Determine your target market – whom are serving? Who is your targeted audience? Find this and you will pitch better to them.
  • Create an online presence (web site, social media) – first impression should count in your favor with clients, or potential clients. How you are perceived matters. Build an excellent reputation.
  • Develop a content marketing plan – develop a plan that fits with your company’s goals.

Having a digital marketing strategy is one of the most effective ways to get your business in front of your ideal customers. When you set clear goals, you multiplied your chances of reaching them by up to 90%. Isn’t that enough reason to have a plan for success?

What are the benefits of digital marketing strategies?

It is important to know the goals you want to achieve before starting any digital marketing campaign. There are many different strategies for online marketing and each one has its own pros and cons. The strategy that works best for one business might not work at another.

The first step in successful digital marketing is understanding what your goal is, who your target audience is, and what you expect from the campaign.

A digital marketing campaign is a cohesive, targeted campaign that uses one or more forms of digital media to achieve your marketing goals. This includes social media, email, search engine optimization, SEO,, and content marketing.

It is important to know what your goals are before you start a digital marketing campaign. You should have a clear understanding of how you want your customers to interact with your brand and what you want them to do next.

Successful digital marketers use the following strategies:

  • create an online presence by posting content on social media channels like Facebook, Twitter, and Instagram
  • engaging and informative content that resonates with their target audience
  • set up SEO campaigns and optimize their website for search engines. They rank high in the search results for people to see their products or services easily

The first strategy is to have a clear marketing goal. Without this, you won’t know what to focus on, and it will be difficult to measure your progress.

The second strategy is to use social media as a marketing tool. Social media has been around for a long time, and it has not gone away yet.

Your Takeaway

In addition, people are getting smarter and the world is now a global village. This transparency means that everyone on planet Earth is now watching the same movie, same ads and the world the social media and internet present.

Marketing trends are always changing and evolving with the times. We have seen a shift from traditional marketing to digital marketing. Even better, artificial intelligence is playing a major role in this shift. Now, it is important for marketers to adapt to these changes and evolve their strategy accordingly. Those who failed to make these changes and adapt well will be left behind in this digital marketing age.

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LinkedIn Marketing – 8 Reasons Why It’s The #1 Channel for B2B Advertising https://www.01-ad.com/articles/advertising/linkedin-marketing-8-reasons-its-the-1-channel-for-b2b-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=linkedin-marketing-8-reasons-its-the-1-channel-for-b2b-advertising Sat, 15 Jun 2019 10:27:19 +0000 https://www.01-ad.com/?p=644 In this article, we’re going to talk about LinkedIn advertising and marketing and eight factors why we believe it’s the quantity one advertising channel for B2B, for lead new release and advertising. Hi, I’m JB with advertising and marketing 360, and we aid small corporations to develop with our advertising and design, ability and technological […]

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In this article, we’re going to talk about LinkedIn advertising and marketing and eight factors why we believe it’s the quantity one advertising channel for B2B, for lead new release and advertising.

Hi, I’m JB with advertising and marketing 360, and we aid small corporations to develop with our advertising and design, ability and technological know-how, by way of our number one advertising and marketing platform, advertising and marketing 360.

We call advertising and design MAD, and we love MAD, and confidently these videos will help you fall in love with MAD too, so be certain to comply with us to gain knowledge of recommendations, tips, and methods to develop what you are promoting and fuel your manufacturer. So first off, why can we feel that LinkedIn is such a powerful channel for B2B in relation to lead generation and advertising? And we’re now not talking about utilizing LinkedIn to in actual fact in finding new applicants and appear for hiring channels to open up.

What we’re relatively talking about is B2B firms utilizing LinkedIn to acquire extra purchasers and leads through that channel. And so let’s talk about these eight ones of kind reasons and why we feel that it’s so robust in that area.

Rationale number one why we consider LinkedIn is so strong from a B2B promoting perspective is that there are 500 million specialists listed on LinkedIn. That is tremendous.

Clearly, every authentic industry that there’s, the key gamers of that trade are at least listed on LinkedIn if not most or all of the staff of their corporation. So it’s a huge channel the place you’ve got direct entry to this professional audience in one platform.

Purpose quantity two LinkedIn allows you to pin factor goal the special respectable that you wish to have to get out in entrance of. So there is a gigantic record of approaches that you can target, and truly gonna just read ’em off for you ‘purpose there’s so many.

That you could goal people with the aid of enterprise, manufacturer size, enterprise identify, job title, job perform, job seniority, years expertise, education, degrees, fields of be trained, potential, age, gender and area and geotargeting, and that you would be able to even goal LinkedIn agencies that are corporations of people on LinkedIn which can be following a special topic or industry. So in case you just think about that, that’s loopy correct? You will have all of those specialists listed 500 million, and you have all these specific methods to target those people, headquartered on that, you would rather get in entrance of the excellent man or woman at the ultimate time. Motive number three, I am simply gonna extend this targeting speak somewhat bit extra and stroll you by way of an illustration. It is a cause why it’s so powerful. In case you had been selling a product, let’s just say to contracting corporations, k. And let’s say that you just have been promoting that services or products to contracting firms that are simplest in Colorado, and you desired to get in front of the determination maker, which would be possibly the trade owner.

If you happen to could literally goal exactly that manner on LinkedIn, so that you would target the industry of contracting, which might give you a specified number of gurus, then you definitely might say show me the business homeowners in that enterprise, which might drop that down extra. You could then say show me those individuals in Colorado, that will drop it down much more specific, and I could even go a step further and say I would like companies which have more than 20 workers which might be contracting organizations in Colorado, and you might get in front of these exact men and women, and that will fairly section it down to a very very special record of people you could run ads towards which is gonna be very very accurate, and you’re gonna see quality outcome relating to marketing.

Cause number four, LinkedIn allows you to run sponsored commercials that exhibit up in people’s feeds. So a variety of humans are using LinkedIn daily to follow content material, to comply with corporations of content material and those forms of things. You might run sponsored content material inside these feeds which can also be advertisements for your small business. These can be articles or movies or photographs that you just put into the feed with a name to motion and a kind of call to actions can be to sincerely get a free quote or something alongside these lines that submits the lead immediately to you.

This is beautiful robust on the grounds that yes you could make them a landing web page, of course, however, this can skip that step even and that you can click on this button, LinkedIn already knows their identity, their phone number, their e-mail, this expertise is accurate correct? On the grounds that they may be energetic users on the platform. When they click on that button, that lead goes straight to you, so there isn’t a bottleneck and the lead knowledge is correct. This is vastly effective. The cost we’re seeing there range from 5 bucks to 10 bucks a click, which is tremendous inexpensive, conversion premiums are beautiful excessive. We’re speakme 10, 15, 20% conversion charges because of this the price per high-quality lead for you is, in general, gonna be in that 50 to one hundred bucks per lead variety with high fine, so it is a relatively powerful channel that will have to recollect for running backed content on LinkedIn.

Reason five is LinkedIn lets you run InMail email campaigns, and so by means of LinkedIn, clearly what happens in which you can send people and gurus that you are targeting an InMail message which is much like email, and truly it sends you an electronic mail notification as good, so these individuals are going to see that.

In actual fact, you pay per ship, but it surely’s very very detailed. The pay per ship is more commonly five to 10 probably 15 bucks per ship, however, you are entering into the front of that excellent character at the best time. All’s they need to do is reply to you to carry the conversation forward, or you could even put a call to motion in that InMail message the place they can convert correctly there, might be put up a lead to you instantly proper at that moment. So that is massively effective considering the fact that it is rough to possibly construct and even be aware of who to contact might be however you recognize the demographics, and you already know the focusing on and you understand the varieties of specialists, LinkedIn is aware of the leisure, so if which you could set that up, that you may ship them a pinpoint message at just the right time, most often start that dialog with an individual you’ve gotten been trying to talk to for a while.

Intent six LinkedIn let’s you run show ads and textual content ads which is usual digital promoting on the LinkedIn platform, so that you can target those detailed experts that you need to get your commercials in front of, and then as they may be using the LinkedIn platform in more than a few locations, they’re gonna see your ad, your banners, your text advertisements in the course of the platform. That is very like advertising with a show across other platforms and channels additionally, this simply occurs to be on LinkedIn where your advertisements are showing in front of that perfect legit at that ideal time.

Motive seven why LinkedIn’s robust from a B2B standpoint is you can do retargeting on LinkedIn. What this means is you can put a pixel code for your website, so when these gurus are touring your internet site, nevertheless they may get there from other channels you will be promoting on, they’re gonna land in your website, and now afterward, as they may be utilizing LinkedIn for other matters, they’re gonna then see your retargeting commercials on LinkedIn. That is powerful because it just maintains you top of intellect, so as they’re making use of tools like LinkedIn, they’re seeing you which ones is building trust in their intellect, that connection will have to occur, they are going to eventually transfer to doing industry with you.

Intent eight why LinkedIn’s effective, that you can set everyday budgets, and which you could set lifetime budgets to hold you within your overall price range. So that you would be able to set that ahead of time, that you would be able to say for this crusade I need to spend maybe a thousand greenbacks and see how this performs, after which I’m gonna analyze it, however, I do not need to spend greater than that. That you can go in there and you can set a lifetime budget like that if you want to. Run that experiment, do some analysis, optimize and transfer ahead. So these are my eight reasons why I suppose LinkedIn is super robust from a B2B advertising perspective, but I did wish to soar into some in actual fact some bonus suggestions whilst you start this advertising, some things which you can think about ahead of time that I suppose will support you power some higher results.

Tip #1 is to provide it some time.

Do not simply quit correct away, let your crusade run for a while.

Reviews show on LinkedIn after someone sees a piece of content or an ad 10 times, the danger of them changing is enormously higher. So if you’re no longer jogging your campaign long adequate to your specialists to see you at least 10 occasions, then you definitely quite have not given them adequate time to absorb your branding and your message to show to a conversion, so just do not discontinue too early.

Tip #2 is to optimize situated on the results and mission that forward.

So run a test, run a small test, see the way it performs with your advert replica, together with your name to action, with who you are focusing on, what do these results seem like? Are there some good matters that you would be able to lift ahead, and perhaps some unhealthy matters that you can take out?

Advertising and marketing are fairly nearly doing more of what’s working, and not more of what’s not, so if that you could make these iterations every time you run these campaigns, you’ll be able to ultimately become with an excellent dialed campaign on LinkedIn using some killer results.

Tip #3 is to do some A/B testing of one-of-a-kind advertisements and extraordinary content portions to see what’s strong.

Provide you with might be two or three concepts up front, that you just believe will be excellent, just go forward and run all three, after which you’ll seem at the evaluation, and you’ll be able to see which one relatively carried out excellent, then on that 2d crusade, be just fascinated with that precise ad, name to action or piece of content.

Tip #4 is that even as you are advertising and investing heavily in LinkedIn promoting, also spend money on the multichannel external of LinkedIn.

Run some commercials on Google, run some commercials on YouTube, run some advertisements on FB. If somebody comes to your web site and will get retargeted on LinkedIn, they must also see your retargeting commercials on these other channels as well, due to the fact they’re no longer normally on LinkedIn. That is very important to B2B, however, they are also in these different channels like facebook so make certain you invest in advertising and marketing on these as well.

Tip #5  – Integrate Your Advert Campaign On LinkedIn Together With Your CRM

This ensures that when a prospect fills out a lead form and converts or even goes to a landing web page, they are taken straight into your CRM as a way to work the lead. You might be even set up email automation to deliver to them essentially further drip campaigns of content by way of email after they convert on LinkedIn, so definitely take that extra step and integrate ’em with your CRM in order that you are as effective and automatic as viable.

And tip #6: use a multichannel advertising platform to control all this.

It is very cumbersome to manipulate a LinkedIn crusade and then log in over right here to FB and control that, and log into over Google and manage that, it could be a nightmare correct? So use a multichannel advertising platform the place with one login and one platform and one budget, that you could allocate your bucks to the channels that do pleasant and you can find all the outcome from a novel platform.

Advertising 360, that’s an ideal platform for multichannel promoting, you’ll be difficult pressed to find something better, so take a look at that, give us a name in case you have any questions, we’d like to support you out. So confidently this video helps you better fully grasp LinkedIn advertising, the way it would be quite mighty from a lead generation standpoint for B2B promoting.

When you have got any questions to depart a comment, call us, also if you like the video like it, share it, and if you want weekly text message marketing pointers, text advertising to 39970, thanks. (funky music) .

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How Do You See Your SEO? https://www.01-ad.com/articles/search-engine-optimization/how-do-you-see-your-seo/?utm_source=rss&utm_medium=rss&utm_campaign=how-do-you-see-your-seo Tue, 20 Feb 2018 09:18:11 +0000 https://www.01-ad.com/?p=448 Today, I’m gonna show you my complete SEO checklist. In fact, this is the same checklist I’ve used to get first page Google rankings for competitive keywords, like Keyword Research tools and SEO Campaign. I’m Brian Dean, the founder of Backlinko, and in this video, I’m gonna walk you through my entire SEO checklist, step-by-step, […]

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Today, I’m gonna show you my complete SEO checklist. In fact, this is the same checklist I’ve used to get first page Google rankings for competitive keywords, like Keyword Research tools and SEO Campaign. I’m Brian Dean, the founder of Backlinko, and in this video, I’m gonna walk you through my entire SEO checklist, step-by-step, keep watching. When I first got started with SEO, I had no idea what I was doing.

So, I started to search for things, like how to get higher Google rankings, and how to SEO my site, and despite following all the advice that I read, my traffic didn’t budge. It was really frustrating. (growls) I hate you, Google. Today, my site brings in hundreds of thousands of visits per month, mostly from Google, and major media sites, like Entrepreneur, have called me “an SEO genius”. My secret, I developed a repeatable, step-by-step SEO process, and that’s exactly what I’m gonna share with you right now. So let’s kick things off with Step #1 of this SEO Checklist, Set Up Essential SEO Tools and Plugins.

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Your first step is to make sure that you have three important SEO tools set up and ready to go. The first tool that every site needs to have is the Google Search Console. This tool makes it super easy to track your site’s performance in Google. It can also help you find technical SEO problems that are holding you back, but most important of all, the Search Console shows you the exact keywords that you rank for, and where you rank for them, and unlike third party tools, this data comes straight from Google, so you know it’s legit.

The next tool you wanna set up is Google Analytics. Google Analytics is the best way to see how people find and use your website, but that’s just scratching the surface. With Google Analytics, you can do all sorts of cool stuff like find pages on your site that bring you traffic, identify the exact websites that send you traffic, your site’s Bounce Rate, Paid Views, and Time on Site, and lots more. Finally, if your site runs on WordPress, you need to install the Yoast SEO Plugin. Yoast is by far the most popular SEO plugin on the planet, and for good reason. Yoast makes it super easy to make your WordPress site SEO friendly right outta the box. And now it’s time for the second step in this Checklist, Find Keywords That Customers Search For.

It’s no secret that keyword research is super important. The question is, how do you find keywords that your customers search for? Here are three simple techniques. First, find long tail keywords with Google Suggest. To use this technique, type the keyword into Google, but don’t press enter or the search button. Instead, take a look at the keywords that Google shows you. Google only suggests keywords that people are actually searching for, so when you see a Google Search suggestion, you know that lots of people are searching for that term.

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Next, find keywords with the Google Keyword Planner. The Google Keyword Planner is Google’s official keyword research tool. This tool is technically designed for Google ads, but it’s still super useful for SEO keyword research. To use it, just enter a seed keyword, and check out the suggestions that the tool spits out. That’s all there is to it. Finally, spy on online communities. Fortunately, this isn’t as creepy as it sounds. I’m talking about reading threads on sites like reddit, Quora, and online forums.

All you need to do is head over to the community and find questions that crop up again and again. For example, I noticed that a big chunk of the threads on the Paleo sub-reddit are all about Paleo and Keto desserts, so if you ran a site in the Paleo niche, terms like best Paleo desserts and Keto friendly desserts would be great keywords to target. With that, let’s jump into Step #3, Keyword-Optimize Your Content. So, you’ve installed all of the important SEO tools, and you’ve found a handful of keywords. Now it’s time to actually optimize your site. Here’s how, first, use your keyword in the first 100 words of your page.

Google puts more weight on terms that show up at the top of your page, so make sure you use your keyword once here. For example, on this post for my site, you can see that I use the term SEO tools right off the bat. Next, use your keyword in the beginning of your title tag. Just like with your page’s content, Google puts a little bit of extra weight on terms that show up early in your title tag.

For example, my main keyword for this post is SEO case study, and, as you can see, my title tag starts off with that keyword. Third, use short URLs that include your target keyword. Why is this important? Well, a recent SEO industry study found a correlation between short URLs and higher Google rankings, so you’ll wanna keep your URLs short and sweet. For example, this post on my site uses a super short URL, and that short URL is one of the main reasons that this page ranks number one in Google for my target keyword, SEO techniques. Last up, you wanna use your keyword in a H1, H2, or H3 tag. Honestly, H-tags aren’t really that important, but every little bit helps, especially if you’re trying to target competitive keywords.

For example, my main keyword for this page is Content Marketing Tools, so I use that exact keyword inside of an H2 tag, simple. Moving right along, let’s quickly blast through the fourth step in this SEO checklist, Find and Fix Technical SEO Issues and Errors. The truth is, technical SEO problems can tank your rankings, so if your site has technical SEO problems, you’ll wanna find and fix ’em right away, here’s how. First, make sure that your site is mobile-friendly. As you might’ve heard, Google now runs on a mobile-first index, which means if your site isn’t optimized for mobile devices, it won’t rank. What the heck, I can’t click anything. Fortunately, you can easily see your site’s mobile-friendliness with the Google Mobile-Friendly Test. Just pop in a page from your site, and Google will tell you whether or not your page is mobile-friendly.

Next, ID crawl errors. A crawl error just means that Google is having trouble indexing all the content on your site, and if they can’t index your page, it’s not gonna rank. You can easily find crawl errors in the Google Search Console using the Coverage Report. Finally, improve your site’s page speed. Your site’s loading speed is a confirmed ranking factor. Now, to be clear, in my experience, page loading speed isn’t gonna make or break your rankings, but in general, the faster your site loads, the better. To evaluate your site’s loading speed, check out Google’s PageSpeed Insights and WebPageTest.org. Both tools give you a benchmark for how quickly your site loads. They also hook you up with recommendations to help you speed things up, nice. And now it’s time for our next step, Create Content Designed to Rank in Google. There’s no denying it, if you wanna rank in Google, you need to publish great content, but what is great content, exactly? Uh, it’s content that’s great.

In my mind, great content is content that actually ranks in Google, and now I’m gonna show you exactly how to create the type of content that ranks on the first page of Google. First, create awesome content with the Skyscraper Technique. The Skyscraper Technique is a three-step formula for creating amazing content. In fact, I used this technique to double my search engine traffic in two weeks.

Here’s the three-step process. First, find a piece of content in your industry that’s popular. Next, create something even better, and finally, promote that content. For example, last year I noticed that lots of people are writing about SEO for eCommerce, so I decided to take what was out there and make something even better, specifically, I spend 20-plus hours on an 8,000-word post called eCommerce SEO, The Definitive Guide. I promoted this post on social media and using email outreach, and this three-step process brought in a massive spike in traffic.

It also helped me crack the top three results for my target keyword, eCommerce SEO. Second, break your content down into chunks because here’s the truth. No one and I means no one likes reading giant walls of text like this. That’s why I always break things down into chunks because it makes my content super easy to read and skim, and because my content is easy to read, my Bounce Rate, a key Google ranking factor, is super low, more on that later.

Next, make sure to cover everything there is to know about your topic. When I recently analyzed over a million Google search results, one thing was clear. Content that covers an entire topic in depth ranks above content that only covers part of a topic. For example, remember that Ecommerce guide I mentioned earlier? Well, that ultimate guide could’ve been a lame blog post, like five ways to get high rankings for your Ecommerce site, but I decided to create something that covered everything there is to know about optimizing Ecommerce sites, which helped my page hit the first page of Google in record time. Besides making your content in-depth, you also wanna use lots of multimedia on your page. I’m talkin’ about stuff like images, polls, visual content, videos, charts, and infographics. For example, I use lots of screenshots, visuals, and videos in pretty much every post. Finally, you want to double down on content formats that are working best right now. I recently teamed up with BuzzSumo to analyze almost one billion blog posts, so what did we find? Well, there was some good news and some bad news.

Let’s get the bad news outta the way. The bad news is that most content is completely ignored. In fact, we found that 94% of all published content gets zero external links. That’s right, zero. Now, for the good news. There are certain content formats that attract more backlinks than others. We found that why-posts, what-posts, and infographics get significantly more backlinks than other content formats. For example, this why post has been linked to over 50,000 times. Obviously, you can’t just publish a why-post or an infographic and expect the links to roll in, but our data shows that sticking to these three content formats can increase the odds that people link to your stuff. Speaking of links, it’s time for the last step in this checklist, Build Links to Your Website. So, are backlinks still important for SEO? Heck yeah, in fact, a recent study by Stone Temple Consulting found that backlinks are still one of Google’s most important ranking factors.

The bottom line, if you’re serious about ranking in Google, you need backlinks, and lemme walk you through a handful of link-building strategies that are working great right now. First up, build backlinks using link roundups. Link roundups are one of my all-time favorite ways to get backlinks, why? Because the entire point of a roundup is to link to amazing content. So if you publish something amazing on your site, there’s a good chance that you could get a link from a roundup. For example, here’s a roundup in the marketing space. They link to the best content about SEO and content marketing that came out over the last week or so. Lucky for me, I had recently published a giant guide to SEO, and because my post was a good fit for their roundup, they happily linked to me. Next, build links using strategic guest posting. So, why do I say strategic guest posting and not just, guest posting? It’s not to sound smart. That’s because guest posting can work, but you need to be strategic about it, and if you do guest posting the wrong way, your site can get slapped with a Google penalty.

So, how do you do guest posting the right way? The right way is to publish your guest post on a respected site in your niche. The wrong way is to publish guest posts on any website that has a Write For Us page, even if the site has nothing to do with yours. A good rule of thumb that I follow is to only guest post on sites that are gonna send me targeted traffic, and related to my site. For example, here’s a guest post that I published on the Buffer blog. Buffer’s blog focuses more on social media, and my site is about SEO, but those two topics are related enough.

If I publish the same post on a site about cute cats, that would look shady to Google. Anyway, I got a solid backlink for my post, and it brought in a decent chunk of targeted traffic to my site. The next strategy I wanna show you is to go on podcasts as a guest. This is one of the most underrated link-building techniques on the planet. Just like with a guest post, you get a nice, contextual link from your podcast appearance, but unlike a guest post, there is much less legwork.

You don’t need to pitch topics, or work with an editor. Just schedule your interview, and show up and provide value, that’s it. Because this strategy is so easy, I’ve actually appeared on over 70 podcast episodes over the last few years. Last up, we have the age-old strategy of mentioning influencers in your content. This process couldn’t be any simpler. First, mention influential bloggers in your post. Then, let ’em know about it. Seriously, that’s it. For example, a while back, I published this giant list of SEO tools. Now, I could’ve published this post and hoped and prayed that people actually see it, so I decided to be proactive.

So I reached out to each person to let them know that I mentioned them, and as you can see, most of the people that I reached out to were happy to share my post. Now, before we close out this video, it’s time for a quick bonus step, Tap Into Advanced SEO Techniques and Strategies. At this point, you’ve got the basics down, so lemme walk you through a handful of advanced SEO tips and strategies that are working really well right now. My first advanced SEO tip is to delete what I call zombie pages. Zombie pages are pages on your site that don’t bring in any traffic, and as it turns out, Google hates sites with lots of zombie pages. In fact, a Google employee recently stated that they prefer to rank sites that have a small number of high quality pages over those that are bloated, with lots of pages that don’t provide any value.

That’s why I make sure that every page on my site is awesome. In fact, Backlinko generates over 300,000 visitors per month, and to date, I’ve only published around 70 total blog posts. How is this possible? It’s because, when it comes to content, I focus 100% on quality, not quantity. To be clear, you don’t wanna start deleting pages like a crazy person. This is a process you wanna do slow and carefully, so use Google Analytics to find a handful of pages that don’t generate any traffic, then delete them, or redirect them to another related page.

Wait a week or two to see how it goes. Then, over the next few months, slowly delete more and more zombie pages. For example, the team at Proven.com noticed that they had almost 50,000 pages indexed, way more than they thought. As it turned out, a lot of these extra pages were zombie pages that didn’t provide any value, so they deleted them, and thanks to this and a few other SEO improvements they made, Proven’s organic traffic significantly increased.

Our next advanced tip is to boost your organic click-through rate. As you might’ve heard, Google pays very close attention to how many people click on your site in the search results. If people skip over your site and click on the other results, your rankings can drop like a stone, but if lots of people click on your result, Google considers your page a great result for that keyword and you’ll get a rankings boost. In fact, a Google document states that “when you click on a link in Google Search, “Google considers your click “when ranking that search result.” So, how do you improve your organic click-through rate? Scan the first page search results for your target keyword, and imagine what someone searching for that keyword would want to click on.

Then, optimize your title tag and description to match what a searcher wants to see.

For example, if you search for video SEO, you’ll notice that most of the results are guides and tutorials. In other words, people that search for this keyword doesn’t want a handful of tips. They want a complete guide. To show people that my result was a thorough guide, I have to ensure to include the word guide in my title and description. That way the search engine will always include your content in search.

The last advanced SEO tip is keeping your content up-to-date. Back in the days, I’d publish new posts and never think about it again, and as time went on, my content got really outdated. I had old screenshots, outdated strategies, and overall, content that just looked kinda dated, so early last year, I started a huge project.

Go back and update every single post on my site. Like I said earlier, I only have about 70 posts, but that’s still a lot of content to go through and update. Fortunately, I didn’t need to update all 70, I only had to update about 20 posts, so how did it go? Well, after I’d update a post, I’d notice a huge spike in search engine traffic, and even though the traffic eventually dipped, it was still much higher than before the update. For example, a few months ago, I updated this post. Even though I updated that post months ago, that page still gets 30% more organic traffic than before the update. And, thanks mostly to these content updates, my site’s overall organic traffic is up 24.6%, which means 249,000 more people visit my site every year than before, crazy. So that’s it for my SEO checklist. If you learned something new from today’s video, make sure to subscribe to my YouTube channel right now.

Just click on the button below this video, and if you want exclusive SEO and traffic techniques that I only share with subscribers, head over to Backlinko.com and sign up for the newsletter, it’s free. Now, I wanna turn it over to you. Which strategy from this video are you gonna try first? Are you gonna update your old content, or try link roundups? Let me know by leaving a comment below, right now. Okay, ready? Is he in the shot? (keyboard clicking) Here’s my hometown. Okay. I was like, who said that (laughs)? If your site isn’t mobilized, oops. Usually, it’s higher at the end. It’s kinda on here. .

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.

The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

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10 Effective Advertising Tips To Optimize Sales https://www.01-ad.com/articles/news/effective-advertising-optimize-sales/?utm_source=rss&utm_medium=rss&utm_campaign=effective-advertising-optimize-sales Wed, 28 Dec 2016 11:07:17 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=118 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proclivi currit oratio. Polemoni et iam ante Aristoteli ea prima visa sunt, quae paulo ante dixi. Nihil enim iam habes, quod ad corpus referas; Te enim iudicem aequum puto, modo quae dicat ille bene noris. Varietates autem iniurasque fortunae facile veteres philosophorum praeceptis instituta vita superabat. Earum […]

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proclivi currit oratio. Polemoni et iam ante Aristoteli ea prima visa sunt, quae paulo ante dixi. Nihil enim iam habes, quod ad corpus referas; Te enim iudicem aequum puto, modo quae dicat ille bene noris. Varietates autem iniurasque fortunae facile veteres philosophorum praeceptis instituta vita superabat. Earum etiam rerum, quas terra gignit, educatio quaedam et perfectio est non dissimilis animantium. Duo Reges: constructio interrete. Quae diligentissime contra Aristonem dicuntur a Chryippo. Te enim iudicem aequum puto, modo quae dicat ille bene noris.

Latine voluptatem vocant

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

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10 Advertising Optimization That Can Boost Sales Results https://www.01-ad.com/articles/advertising/10-advertising-optimization-boost-sales-results/?utm_source=rss&utm_medium=rss&utm_campaign=10-advertising-optimization-boost-sales-results Sun, 18 Dec 2016 11:04:58 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=113 Si longus, levis; Indicant pueri, in quibus ut in speculis natura cernitur. Nemo igitur esse beatus potest. Haec para/doca illi, nos admirabilia dicamus. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres. Ne amores quidem sanctos a sapiente alienos esse arbitrantur. Sin autem eos non probabat, quid attinuit cum iis, quibuscum re concinebat, verbis discrepare? […]

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Si longus, levis; Indicant pueri, in quibus ut in speculis natura cernitur. Nemo igitur esse beatus potest. Haec para/doca illi, nos admirabilia dicamus. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres.

Ne amores quidem sanctos a sapiente alienos esse arbitrantur. Sin autem eos non probabat, quid attinuit cum iis, quibuscum re concinebat, verbis discrepare? Hoc enim identidem dicitis, non intellegere nos quam dicatis voluptatem. Itaque hic ipse iam pridem est reiectus; Tu vero, inquam, ducas licet, si sequetur; At certe gravius. Illum mallem levares, quo optimum atque humanissimum virum, Cn. Etenim semper illud extra est, quod arte comprehenditur.

Negat esse eam, inquit, propter se expetendam. Sed virtutem ipsam inchoavit, nihil amplius. Similiter sensus, cum accessit ad naturam, tuetur illam quidem, sed etiam se tuetur; Non enim iam stirpis bonum quaeret, sed animalis. Efficiens dici potest. Ergo, si semel tristior effectus est, hilara vita amissa est?

Poterat autem inpune; Etsi qui potest intellegi aut cogitari esse aliquod animal, quod se oderit? Quamquam id quidem licebit iis existimare, qui legerint. Tu enim ista lenius, hic Stoicorum more nos vexat. Quod eo liquidius faciet, si perspexerit rerum inter eas verborumne sit controversia. Apud ceteros autem philosophos, qui quaesivit aliquid, tacet; Omnes enim iucundum motum, quo sensus hilaretur. Quamquam id quidem licebit iis existimare, qui legerint. Sed quia studebat laudi et dignitati, multum in virtute processerat. Primum quid tu dicis breve?

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Awesome SEO To Boost Advertising Profit https://www.01-ad.com/articles/news/awesome-seo-to-boost-advertising-profit/?utm_source=rss&utm_medium=rss&utm_campaign=awesome-seo-to-boost-advertising-profit Sat, 03 Dec 2016 11:04:47 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=112 Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque […]

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Polemoni et iam ante Aristoteli ea prima visa sunt, quae paulo ante dixi. Nihil enim iam habes, quod ad corpus referas; Te enim iudicem aequum puto, modo quae dicat ille bene noris. Varietates autem iniurasque fortunae facile veteres philosophorum praeceptis instituta vita superabat. Earum etiam rerum, quas terra gignit, educatio quaedam et perfectio est non dissimilis animantium. Duo Reges: constructio interrete.

Quae diligentissime contra Aristonem dicuntur a Chryippo. Te enim iudicem aequum puto, modo quae dicat ille bene noris. Graece donan, Latine voluptatem vocant. Hoc enim constituto in philosophia constituta sunt omnia. Si enim ad populum me vocas, eum. Si longus, levis; Indicant pueri, in quibus ut in speculis natura cernitur. Nemo igitur esse beatus potest. Haec para/doca illi, nos admirabilia dicamus. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres.

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Awesome SEO You Hardly Knew https://www.01-ad.com/articles/advertising/awesome-seo-you-hardly-knew/?utm_source=rss&utm_medium=rss&utm_campaign=awesome-seo-you-hardly-knew Sun, 20 Nov 2016 11:01:41 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=109 Graece donan, Latine voluptatem vocant. Hoc enim constituto in philosophia constituta sunt omnia. Si enim ad populum me vocas, eum. Si longus, levis; Indicant pueri, in quibus ut in speculis natura cernitur. Nemo igitur esse beatus potest. Haec para/doca illi, nos admirabilia dicamus. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres. Ne amores quidem […]

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Graece donan, Latine voluptatem vocant. Hoc enim constituto in philosophia constituta sunt omnia. Si enim ad populum me vocas, eum. Si longus, levis; Indicant pueri, in quibus ut in speculis natura cernitur. Nemo igitur esse beatus potest. Haec para/doca illi, nos admirabilia dicamus. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres.

Ne amores quidem sanctos a sapiente alienos esse arbitrantur. Sin autem eos non probabat, quid attinuit cum iis, quibuscum re concinebat, verbis discrepare? Hoc enim identidem dicitis, non intellegere nos quam dicatis voluptatem. Itaque hic ipse iam pridem est reiectus; Tu vero, inquam, ducas licet, si sequetur; At certe gravius. Illum mallem levares, quo optimum atque humanissimum virum, Cn. Etenim semper illud extra est, quod arte comprehenditur.

Negat esse eam, inquit, propter se expetendam. Sed virtutem ipsam inchoavit, nihil amplius. Similiter sensus, cum accessit ad naturam, tuetur illam quidem, sed etiam se tuetur; Non enim iam stirpis bonum quaeret, sed animalis. Efficiens dici potest. Ergo, si semel tristior effectus est, hilara vita amissa est?

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10 Great SEO Rules For Digital Marketing https://www.01-ad.com/articles/news/great-seo-rules-digital-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=great-seo-rules-digital-marketing Sat, 05 Nov 2016 10:59:14 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=103 Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit […]

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Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

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Do You Want Highly Qualified Leads https://www.01-ad.com/articles/news/do-you-want-highly-qualified-leads/?utm_source=rss&utm_medium=rss&utm_campaign=do-you-want-highly-qualified-leads Fri, 21 Oct 2016 10:54:58 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=97 Nihil enim iam habes, quod ad corpus referas; Te enim iudicem aequum puto, modo quae dicat ille bene noris. Varietates autem iniurasque fortunae facile veteres philosophorum praeceptis instituta vita superabat. Earum etiam rerum, quas terra gignit, educatio quaedam et perfectio est non dissimilis animantium. Duo Reges: constructio interrete. Quae diligentissime contra Aristonem dicuntur a Chryippo. […]

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Nihil enim iam habes, quod ad corpus referas; Te enim iudicem aequum puto, modo quae dicat ille bene noris. Varietates autem iniurasque fortunae facile veteres philosophorum praeceptis instituta vita superabat. Earum etiam rerum, quas terra gignit, educatio quaedam et perfectio est non dissimilis animantium. Duo Reges: constructio interrete. Quae diligentissime contra Aristonem dicuntur a Chryippo. Te enim iudicem aequum puto, modo quae dicat ille bene noris.

Graece donan, Latine voluptatem vocant. Hoc enim constituto in philosophia constituta sunt omnia. Si enim ad populum me vocas, eum. Si longus, levis; Indicant pueri, in quibus ut in speculis natura cernitur. Nemo igitur esse beatus potest. Haec para/doca illi, nos admirabilia dicamus. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres.

Ne amores quidem sanctos a sapiente alienos esse arbitrantur. Sin autem eos non probabat, quid attinuit cum iis, quibuscum re concinebat, verbis discrepare? Hoc enim identidem dicitis, non intellegere nos quam dicatis voluptatem.

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Branding Proves To Qualify And Validate Products https://www.01-ad.com/articles/news/branding-proves-to-qualify-and-validate-products/?utm_source=rss&utm_medium=rss&utm_campaign=branding-proves-to-qualify-and-validate-products Fri, 14 Oct 2016 10:54:47 +0000 https://themify.me/demo/themes/ultra-lawyer/?p=93 Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente […]

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Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

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