The last twenty-five years have seen the development of personal computers and the growth to about a billion users. How does that compare to the spread of over four billion global mobile phone users in the last five years?

In fact, most of these mobile device-hungry consumption are being driven from Africa, Asia and South American nations with less affordability for the traditional landline.

Right now, the future of the internet advertising and connectivity is the mobile phones. How could this affect your company’s advertising? This video tells you more.

These test shows that more and more people are getting engaged online through their mobile devices. Why aren’t people taking advantage of the opportunities?

Well, like most new opportunities people are usually hesitant to take a leap until it’s no longer profitable. Get on this debate now to share your opinion.

I want to share with you a video I stumbled upon this morning that could help you on how your companies could benefit from social media platforms. With Facebook advertising and google’s video ads on Youtube, how could you benefit as a company? Here Kate Box of Microsoft UK highlights some behaviors and consumer habits as she explains in her own words..

Hope you enjoyed it please have your say below.

Importance of Articles, Spinning
In the last few years Google have gone smart in finding your multiple submitted articles across web directories. Therefore, they no longer offers you like-value for every backlink you have achieved as before as she recognizes that your articles become duplicitous across the internet. In seeking solution, the obvious goal may be to find a way to avoid this ‘duplicate content’ filter system. No matter how temping it might seem, resist it because you are less likely to benefits from your efforts. Another significant reason is that, rewriting unique articles for all the article directories you have on your list is very lengthy and practicably impossible. This factor alone makes it worth your while spin articles. However, you may need to spin the template articles well enough to pass Google’s duplicate content challenge.

Avoid Using Software
Are you truly settled about attracting matchless and worthy backlinks from Google? Perhaps you ought to stop contemplating article spinning software. Whilst it may sound neat but it has heaps of drawback that violates the extraordinary reason for using them. Article spinning software produce contents lacking style and quality. This leads to failure to draw real person visitors that you want to grow your credence. Secondly, article spinning software doesn’t give your work that ‘point of difference’ that search engine seeks for uniqueness. Above all, financial loses abound as well as business suffers and your vital time also lie in wastage

Do It Right
Many search optimizers and content writers could assist you with editorial spinning materials. Human copywriters are far superior to any software when it comes to whirling articles. Expert article spinners recognize the method and are skilled enough to turn corners fluently, without losing the conveyed message and sales offer. Usually, any respectable article spinner could reword your articles with far less words or less of your offered articles in bulk. Whereas the software may find difficult in creating fluency in the article flow.

In conclusion, article spinning is not a disreputable SEO strategy or conduct but one that is mostly employed to give your articles unique advantage and thus scoring higher on Google SEO relevance perspectives. However, another reason it is being used is that this strategy is far cheaper in comparison to the prices of writing an article afresh. It also aid your speed of delivery. An experienced SEO or website content writer could help you convey a cost effective article in no time where the same piece could have taken two to three times more if it were an unique article. All these boil down to one overriding factor – money. While it remains a saving exercise for the client but it also poses a huge gain for the writers as it frees up time to deliver more articles in the end.

AS TRAFFIC FRAGMENTS AROUND THE Web, finding a large qualified audience to target becomes an everyday challenge for media buyers. The usual suspects in a given segment, whether it is entertainment, auto or fashion, become the natural locus for ad dollars, inventory squeezes and CPM inflation. Behavior Match is an intriguing new planning tool from Compete Inc. that segments users into 150 categories and then tracks their usage and concentrations across thousands of large and small sites. As CMO Stephen DiMarco tells us this week, the approach helps media buyers discover hidden gems in the ever-expanding mediaverse fragmented audiences

Behavioral Insider:  Where and how does Compete Inc harvest the clickstream data it uses in its media planning tools?

Take a look around you – TV boxes, radios, on the Internet, streets, billboards, shop-windows and every means of transportation, ads are there. Although many claim to loathe adverts as modern age nuisance on interesting television programs or internet browsing and surfing, one cannot help but appreciate the hillarious and well crafted ones and the ingenuity applied by their producers.

However, this ambivalence is sometimes difficult to rationalise. The public perception is almost like a love affair between a young beautiful woman and her enterprising man. Torn between either to marry him and his old habbits, grow together or leave him to search for “Mr Right”.

Since the mid-’90s and the turn of the millennium, we have seen new trends in the advertising sector. The invention of the Internet brought with it the pay per clicks, PPC advertising and some of the already existing methods like impressions – banners, cost per thousands, CPM etc. Companies like Yahoo, Google, MSN and other ancillary search engine companies have cashed in on these new and exciting business opportunities in the past years.

The advent of broadband internet bandwidth, heralded a new niche opportunities, videos, movies and sounds dowloads on the internet without delay. Adobe programs like Flash, Shockwaves, Breeze, Apple’s QuickTime player and RealOne were all programs designed to mediate and harness sight and sound experience on the web. But how effective were they?

The implementation of technology that has visual impact have the ability to appeal more to our emotions that other forms of media. The youtube factor – “video on the ‘net” is a typical example. Equally coming out of the woodwork in the last fews weeks is a company called MeeVee. Collating program contents from program makers for direct streaming and broadcast transmission to the Internet’s global community. Whilst these technologies unfold by the hour, advertising publishers are having to brace themselves for a whole new world of change.

In an interesting report, Surveying the Digital Future published a couple of years ago, by Dr. Jeffrey I. Cole, highlighted that more people are spending more time on the internet than TV. Further analysis have shown that as more and more people are getting hooked on the Internet, TV ratings are getting kick. In a training report by Aegis, PLC 2005, the company highlighted that a demographic study of age 18 ~ 55 shown that the digital media had better ROI when compared to all other forms of traditional media. The study also revealed that whilst the digital media reached 15.33 per cent of the above age group, but the TV medium only reached 13.33 of the same audience. Conversely, these same advertising publishers spent 37 percent of their advertising budget on TV commercials, 30 percent on newspapers, 9 on radio compared to 5 percent of digital media or the internet. With these numbers it is shameful to talk about the ROI on these campaign.

Finally, it is worth noting that the landscape is changing but they are also totally connected at the same time. The last few years has seen a new advertising trend – the development of social communities on the internet. Advertising to your social dermographs is becoming more profitable and more niche based.

Various social communities are emerging and only those prepared and equiped for these changes can also benefit greatly. As technology changes many in the traditional form of advertising are feeling left behind. Does it have to be this way? In this generation of micro-blogging with Twitter” and mobile communications adaptability have now the name of the game. And only those willing to learn it quickly will survive.

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